Marketing Transformation Leadership Forum

Videos

• Latest Videos
• The Journey
• Building capabilities
• Customer experience management
• Customer centricity
• Measurement and ROI

Provoking discussion and inspiring change

• Marketing Transformation Leadership Forum Video

  Perspectives on accountability from Matthew Price - Finance Director of Costa Coffee, Whitbread plc

  Matthew shares his perspectives on marketing and finance leaders collaborating to jointly shape the investment and accountability debate.

• Marketing Transformation Leadership Forum Video

  Perspectives on accountability from Mark Dymond - Head of Marketing Effectiveness, HSBC Bank plc

  Mark’s views on how measuring the impact of marketing has improved over the last decade and will continue to.

• Marketing Transformation Leadership Forum Video

  Perspectives on accountability from Peter Jackson - Global Broker Relationship Director, RSA Group plc

  Peter shares his views on why marketing and finance functions often seem to struggle to work together.

• Marketing Transformation Leadership Forum Video

  Perspectives on accountability from Raoul Pinnell - former Chairman, Shell Brands International AG; now Non-Executive Board Director

  Raoul considers whether marketing leaders are sufficiently qualified to judge the value of their investments.

• Marketing Transformation Leadership Forum Video

  Perspectives on accountability from Robin Wensley - Professor of Policy and Marketing, Warwick Business School

  Robin shares his perspectives on whether marketers are truly capable of tackling the accountability challenge.