Our findings
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Our Findings
Marketing Transformation is a journey: from tactical to strategic; from reactive to proactive; from a specialist function to a cross-disciplinary profession.
At the heart is a group of marketing professionals from sixteen major companies. This group is meeting six times across twelve months, to generate thought leadership and inspire transformation.
But we need you. All our findings from the sessions – presentations, papers, films, blogs, are here on the site. Please get involved: read, watch and debate the output by browsing through the topics on the left hand navigation.
We don’t yet know how powerful an idea Marketing Transformation could be: with your help, we’ll find out.
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