Videos
Measurement and ROI
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Marketing Transformation Leadership Forum Video
Perspectives on accountability from Matthew Price - Finance Director of Costa Coffee, Whitbread plc
Matthew shares his perspectives on marketing and finance leaders collaborating to jointly shape the investment and accountability debate.
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Marketing Transformation Leadership Forum Video
Perspectives on accountability from Mark Dymond - Head of Marketing Effectiveness, HSBC Bank plc
Mark’s views on how measuring the impact of marketing has improved over the last decade and will continue to.
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Marketing Transformation Leadership Forum Video
Perspectives on accountability from Peter Jackson - Global Broker Relationship Director, RSA Group plc
Peter shares his views on why marketing and finance functions often seem to struggle to work together.
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Marketing Transformation Leadership Forum Video
Perspectives on accountability from Raoul Pinnell - former Chairman, Shell Brands International AG; now Non-Executive Board Director
Raoul considers whether marketing leaders are sufficiently qualified to judge the value of their investments.
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Marketing Transformation Leadership Forum Video
Perspectives on accountability from Robin Wensley - Professor of Policy and Marketing, Warwick Business School
Robin shares his perspectives on whether marketers are truly capable of tackling the accountability challenge.
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Marketing Transformation Leadership Forum Video
Perspectives on accountability from Rob Conway - Managing Director, CampaignWorks
Rob shares his perspectives on how client-side marketers can work better with their agency partners to improve accountability and ROI.
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Marketing Transformation Leadership Forum Video
Perspectives on accountability from Mike Ashton - Chair of the accountability panel debate
Mike chaired our accountability panel debate and shares his views on the discussion in this short video.
