Case studies
The Chartered Institute of Marketing | Thomson Reuters
Transforming marketing organisations through shared insight
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Leadership with strategic impact - lessons from a global merger
A new marketing approach for a new global brand.
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Countering the downsides of decentralisation
How do you balance local market knowledge with a consistent brand experience?
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Managing global marketing communities
Firing imagination and powering collaboration through a digital marketing hub.
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Structure to enable strategic impact
Tomorrow's customers: creating a strategic marketing vision.
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