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  • Show them the money?

    November 25, 2009

    There’s always a lot of talk in the Marketing Transformation Leadership Forum about measuring marketing effectiveness - demonstrating ROI it seems is the holy grail for most marketing functions.

    12 Comments

  • The future’s not what it used to be

    November 16, 2009

    How can we still create long term plans in a future that’s becoming increasingly unpredictable?

    8 Comments

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