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The Chartered Institute of Marketing | Thomson Reuters
Discuss
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Marketing and finance: a match made in heaven?
August 17, 2010Only 27% of marketing and finance functions operate with a partnership approach and 40% have no real relationship.
Can marketers really become
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May 17, 2010
A decade or so ago, ‘customer centricity’ was readily found in the management vernacular of most organisations. Sceptics may well
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John and the art of letting go
March 11, 2010I recently had an epiphany. I was in a breakout group on our last MTLF session discussing customer experience management
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March 4, 2010
I could have called this post ‘the never ending story’. There’s no shortage of research and articles highlighting the plight
