About the forum
Six issues, sixteen companies
Marketing has still not realised its full potential. In too many businesses marketing is fragmented, tactical, peripheral to strategy.
Does it have to be that way – when it could be so much more?
The Marketing Transformation Leadership Forum, brought to you by The Chartered Institute of Marketing and Thomson Reuters, is a twelve-month programme that brings together senior marketing practitioners from some of the world’s most forward-thinking companies.
The aim is to discover marketing’s true potential - and find a radical new approach to ensure we deliver value in even the toughest economic climate.
Topics covered
The Journey
July 2009
Mapping the Marketing Transformation journey: where we are now and what we’re looking to achieve. More…
Building capabilities
September 2009
How to invigorate and empower the marketing professionals of the future. More…
Customer experience management
November 2009
How to deliver on the promises we make to our customers, and manage the total customer experience. More…
Customer centricity
February 2010
Why we all own the customer, and how to achieve customer centricity. More…
Measurement and ROI
May 2010
Revenue, margin improvement, and shareholder value: why marketing needs to make more use of metrics. More…
Sales enablement
June 2010
How can we achieve closer formation with our sales teams throughout the sales cycle? More…
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