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Tackling Effectiveness
Accountability is central to a more credible, influential marketing. Even before the recession, many business leaders questioned marketing’s ability to generate (or even quantify) an acceptable level of return.
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Marketing and finance: a match made in heaven?
Posted on 17/08/2010
Only 27% of marketing and finance functions operate with a partnership approach and 40% have no real relationship. Can marketers really become more
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Marketing Transformation Leadership Forum Video
Perspectives on accountability from Matthew Price - Finance Director of Costa Coffee, Whitbread plc
